In our previous blog post, we introduced you to the Millennials, their ideas about families and how they interact with brands. Now we will discuss five ways brands can connect with and engage Millennials.
3. Customization
Once Millennials complete their research, they want the item to become “theirs” by the way of customization. 51% are more likely to purchase an item if they can customize it. The look & feel of a customized product is important to Millennials, who grew up in a society far more diverse and embracing of diversity than preceding generations.
Sources:
- Pew Research Center (http://www.pewresearch.org/fact-tank/2016/03/31/10-demographic-trends-that-are-shaping-the-u-s-and-the-world/)
- EventBrite (https://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf)
- http://thegbrief.com/articles/customization-the-key-word-in-millennial-buying-habits-621
- https://www.entrepreneur.com/article/234891
- http://www.forbes.com/sites/leeseymour/2016/01/15/millennials-will-spend-trillions-on-live-events-as-long-as-they-get-a-discount/#4af59f4938f4
- https://www.bloomberg.com/features/2016-millennials-coupons/