We recently read an article that was published earlier this year discussing some of the important elements to consider when building a Hispanic Social Media Strategy. According to the article, “Top 2016 Trends In Hispanic Social Media,” there are 26 million Hispanics on Facebook, 12 million on Twitter and 9.6 million on Instagram. These are some of the analytics that your brand can hone into to drive the social media campaign that is targeted to a Hispanic market. We’ve included some of the highlights of the article below.

Insights and Analytics

Drilling down into each segment of the Hispanic Market will provide the foundation for tailored marketing. Start with selecting your niche and go from there.

Social Listening

On the social media platform relevant to your target market segment, locate the conversations relative to your brand’s marketing goals in order to create relatable engagement with potential consumers.

Content

Accurate content creation, spread across your social and other media, will resonate more with your audience if it is genuine and relatable.

Social Influencers

Tastemakers in the Hispanic community are excellent for representation of your brand as they will provide a feeling of inclusion and empowerment that drive consumers to your brand. Utilizing tastemakers displays that your brand is in support of the Hispanic community.

Community Management

Your front runner should be a leader that genuinely understands your intended market and knows how to properly engage the segment. This will build trust and loyalty once consumers see the authenticity in leadership.

Take a look at the following article to get a clearer understanding of how each of these elements will assist in driving your Hispanic marketing strategy: