With minorities steadily growing into becoming the majority, it is imperative that companies adjust their strategies to target different cultures. The numbers are hard to ignore. Hispanics comprise 18% of the current U.S. population, yet represent more than half of the growth in consumer spending. Asian American households outspend average American households in every major category. Many companies are missing the mark when it comes to multicultural marketing. In turn, they are missing out on opportunities to expand their business. If you feel like your multicultural strategy is missing its mark, call us.
Industry Trends
New research provides compelling evidence that diversity unlocks innovation and drives market growth. The trend/insight: Virtual hiring events help level the playing field because they
June 9, 2022
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