In our previous blog post, we introduced you to the Millennials, their ideas about families, and how they interact with brands. Now we will discuss five ways brands can connect with and engage Millennials.
4. Market with them, not to them
Marketers need to re-examine efforts to market “to” Millennials, and instead consider marketing “with Millennials.” The key is to identify Millennial advocates and work with them – because if you’re not working with them, you’re working against them. Identify a cause or a celebrity that connects with your Millennial audience.
Sources:
- Pew Research Center (http://www.pewresearch.org/fact-tank/2016/03/31/10-demographic-trends-that-are-shaping-the-u-s-and-the-world/)
- Pew Research Center (http://www.pewresearch.org/fact-tank/2016/03/31/10-demographic-trends-that-are-shaping-the-u-s-and-the-world/)EventBrite (https://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf)
- EventBrite (https://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf)
- http://thegbrief.com/articles/customization-the-key-word-in-millennial-buying-habits-621
- https://www.entrepreneur.com/article/234891
- http://www.forbes.com/sites/leeseymour/2016/01/15/millennials-will-spend-trillions-on-live-events-as-long-as-they-get-a-discount/#4af59f4938f4
- https://www.bloomberg.com/features/2016-millennials-coupons/
