When Denny's was looking for a new and fresh way to engage their multicultural market, they came to MRS. MRS developed the "Ultimate HBCU Experience" concept, blending together every aspect that makes the HBCU experience unique. From there, the 2019 Denny's Hungry for Education HBCU Tour was born. MRS planned and executed a six-city, seven campus college tour, bringing the Denny's "game day" experience to life in the form of a traveling experiential activation. To date, the tour has yielded more than one million impressions.