2021 Orange Blossom Classic – Miami, Florida

TeamMRS has been busy this summer! We spent the last few months preparing our client Denny’s for their 4-day activation at the 2021 Orange Blossom Classic (OBC), which took place in Miami over Labor Day Week. Check out a photo dump of the process:

Denny’s had the opportunity to feed the players and distribute swag bags for both Jackson State and FAMU. We were there to activate the swag bag distribution and support the player feed event.

#TeamMRS managing the spin wheel and prize giveaways at the tailgate.

Our team members having fun at the official OBC parade!

Friends of Denny’s posing with Pancake and Bacon, of the Denny’s Grand Slam Characters.

A quick clip of the action in Denny’s tailgate area.

The MRS team has had an exciting Summer, bringing our client’s Orange Blossom Classic activation to life!

From planning the promotion to designing each activation footprint to managing and executing four engaging activations—MRS took the event to the next level. Needless to say, it was a success!

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