Africa University Fund Fundraising Campaign – Marketing Resource Solutions

United Methodist Church

Africa University Fund Fundraising Campaign

CASE STUDY

United Methodist Communications, a long-time MRS client, approached the team to develop marketing materials for the Africa University Fund, an annual UMCOM fundraising effort that pays for the administrative costs of Africa University in Zimbabwe, Africa. The university trains future leaders for Africa; students then return to their own countries to make a difference.

MRS completed creative execution of ads, display units, brochures, newsletter, appreciation banners, and a book cover to increase awareness about the Africa University Fund and increase giving to help support the university’s administrative costs.