Reaching African-Americans
In our continued series on multicultural marketing, this week we’re looking at the power of African American consumers and how brands and marketers must tailor their messaging to reach this…
Changing Demographics in the U.S. and How It Impacts Marketing
For several years, we have witnessed a seismic demographic shift in the U.S. population in which people of color – Latinos, African-Americans, Asians, and other ethnic groups – are becoming…
How To Know Your Event Was Successful
As an event planner, measuring your event success is necessary to gauge the quality of the event and the return on investment. Moving forward this will assist in improving future…
Social media standout
At a time when almost everyone has a social media account, companies have to be creative in their approach to marketing on social media. Take a look at how one fast…
Let’s talk about Multicultural Marketing
We are continuing our discussion regarding multicultural marketing. Today we will focus on incorporating multicultural marketing in a company’s digital strategy. In the past, multicultural marketing has complimented most companies…
Marketing to Millennials
According to the Pew Research Center, this year Millennials will pass Baby Boomers as the largest living generation. This simple fact single handedly stresses how critical it is to market…