According to the Pew Research Center, this year Millennials will pass Baby Boomers as the largest living generation. This simple fact single handedly stresses how critical it is to market to this generation. It is imperative to be aware of the fact that Millennials place high value on diversity and multicultural marketing. But how do brands go about launching this approach? What is the best way to reach this generation which is used to inclusion? Below are four areas brands need to consider when marketing to Millennials:
1. General business factors
2. Brand data
3. Approach to personalization
4. Social engagement

http://www.business2community.com/marketing/age-millennials-multicultural-marketing-dead-01152913