The past two weeks, we have addressed the reasons why brands need to market to a certain segments. Numbers as well as consumer desires have proven the need but are companies willing to listen. What are companies currently doing to market in this arena? The following article gives you an overview of how companies are missing the mark when it comes to multicultural marketing.
https://hbr.org/2015/02/the-mistake-companies-make-when-marketing-to-different-cultures
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