In our previous blog post, we introduced you to the Millennials, their ideas about families and how they interact with brands. Now we will discuss five ways brands can connect with and engage Millennials.
2. Multi-channel shopping experience
This ties to the way Millennials shop: with today’s technology at their fingertips (literally). They expect a connected, multi-channel shopping experience. They prefer goods or services that they can research on their phones, compare features and prices, find out what cause (if any) the company supports, and what celebrity uses or endorses their product or service.
Sources:
- Pew Research Center (http://www.pewresearch.org/fact-tank/2016/03/31/10-demographic-trends-that-are-shaping-the-u-s-and-the-world/)
- EventBrite (https://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdf)
- http://thegbrief.com/articles/customization-the-key-word-in-millennial-buying-habits-621
- https://www.entrepreneur.com/article/234891
- http://www.forbes.com/sites/leeseymour/2016/01/15/millennials-will-spend-trillions-on-live-events-as-long-as-they-get-a-discount/#4af59f4938f4
- https://www.bloomberg.com/features/2016-millennials-coupons/