Five ways to reach Millennials: Part 2
In our previous blog post, we introduced you to the Millennials, their ideas about families and how they interact with brands. Now we will discuss five ways brands can connect…
Five ways to reach Millennials: Part 1
In our previous blog post, we introduced you to the Millennials, their ideas about families and how they interact with brands. Now we will discuss five ways brands can connect…
Millennials: How well do we know them?
Lately, marketers, the media, political strategists and pretty much everyone with an opinion has been obsessing over and courting the proverbial new kid on the block: Millennials. In advertising, workforce,…
Top 2016 Trends In Hispanic Social Media
We recently read an article that was published earlier this year discussing some of the important elements to consider when building a Hispanic Social Media Strategy. According to the article,…
Reaching Latino Market Segment
In several articles in our series on multicultural marketing, we have discussed how a “one size fits all” marketing approach is not effective cross-culturally. It is important to understand that…
African Americans And Social Media
In our previous post, we discussed the power of African American consumers and how brands and marketers must tailor their messaging and marketing strategies in ways that reach them where…
Reaching African-Americans
In our continued series on multicultural marketing, this week we’re looking at the power of African American consumers and how brands and marketers must tailor their messaging to reach this…
Changing Demographics in the U.S. and How It Impacts Marketing
For several years, we have witnessed a seismic demographic shift in the U.S. population in which people of color – Latinos, African-Americans, Asians, and other ethnic groups – are becoming…
Intro to MRS expertise in Multicultural Marketing
At Marketing Resource Solutions, our mission is to help our clients reach the diverse markets they serve by providing creative communication tools and programs via our strategic industry knowledge. Based…
How To Know Your Event Was Successful
As an event planner, measuring your event success is necessary to gauge the quality of the event and the return on investment. Moving forward this will assist in improving future…