NRBTV End-Of-Year Campaign – Marketing Resource Solutions

NRBTV

End-of-Year Fundraising Campaign

CASE STUDY

MRS creates campaign materials to power NRBTV fundraising.

NRBTV is an evangelical Christian television channel founded by National Religious Broadcasters and is available on DIRECTV, ROKU, Apple TV and Amazon Fire and via its mobile app and website. Programming includes preaching and teaching, cooking, financial education, fitness, public policy, music, sports, travel, science, and history. NRBTV receives its funding through donations from viewers and organizations.

Each year, NRBTV embarks on a major end-of-year fundraising campaign to advance, promote, and support its purpose and mission to provide content that helps its audience “learn, know, apply, share and live God’s truth.”

The fundraising campaign includes strategic planning and scheduling of the campaign and the copywriting, design, and production of a direct mail letter, two e-mails, a social media ad, and a website ad.