Marketing Resource Solutions (M|R|S) has created and managed the Denny’s HBCU College Tour from conception to execution.
When Denny’s was looking for a new and fresh way to engage their multicultural market, they came to M|R|S. M|R|S developed the “Ultimate HBCU Experience” concept, blending together every aspect that makes the HBCU experience unique. From there, the 2019 Denny’s Hungry for Education HBCU Tour was born.
M|R|S planned and executed a six-city, seven campus college tour, bringing the Denny’s “game day” experience to life in the form of a traveling experiential activation. To date, the tour has yielded more than one million impressions.
