At a time when almost everyone has a social media account, companies have to be creative in their approach to marketing on social media. Take a look at how one fast food chain set itself apart from the competition.

http://adage.com/lookbook/topic/18

The healthcare industry is taking off. However, it is lacking in the area of diversity according to the latest study done by the NAACP. This problem is not just confined to the healthcare industry. It is evident in other industries as well.

http://www.enewspf.com/opinion/analysis/60063-healthcare-industry-is-booming-but-diversity-lags-new-naacp-report-finds.html

With minorities steadily growing into becoming the majority, it is imperative that companies adjust their strategies to target different cultures. The numbers are hard to ignore. Hispanics comprise 18% of the current U.S. population, yet represent more than half of the growth in consumer spending. Asian American households outspend average American households in every major category. Many companies are missing the mark when it comes to multicultural marketing. In turn, they are missing out on opportunities to expand their business. If you feel like your multicultural strategy is missing its mark, call us.

http://www.retailtouchpoints.com/features/executive-viewpoints/are-you-making-mistakes-when-it-comes-to-multicultural-marketing

The National Credit Union Administration is letting its action speak for itself. In 2014, they increased their total dollars awarded to minority and women owned businesses by 49 percent in 2014.

http://www.cuinsight.com/press-release/ncua-advances-supplier-diversity-in-2014

As a follow up to our blog two weeks ago about social media pitfalls non-profits should avoid, we have provided you with a link to a Q & A session with a leading branding and marketing professional.
http://www.chicagonow.com/nonprofit-chicago/2015/01/nonprofit-marketing-branding-messaging-qa-malayna-williams/

For the past few months, the MRS team has been diligently working to prepare for one of our best experiential activations that will take place during the Tom Joyner Fantastic Voyage. An event of this magnitude requires months of planning. It is imperative to start this planning months before the event. You never want to be in a rush. Over the past year, we have become increasingly knowledgeable in this space. Below are some tips we believe will be useful in planning your next event:

1. Make a list of everything that needs to be done before you leave for the event. Making a list will assist you in prioritizing tasks.
2. Develop a timeline and consistently refer to it so you can stay on track.
3. Create a document that details what needs to happen before the event, what happens during the event and, if necessary what happens after the event. A document that visually lays out the process is a very effective communication tool.
4. Delegate duties. For events of this size, no one person can do it all. If you have a team, utilize each team member in some capacity!
5. Do not wait until the last minute to get essential items. You never know what can happen during that last week of preparation so it is best to already have everything you need.
6. Have constant communication with your team. The planning process will run much smoother if the whole team has a good understanding of what is being done to ensure this event is successful.

If all of these tasks seems overwhelming to you and you need a team that is capable and experienced in planning and managing an event, give us a call!

Social media. It’s the new “it” thing. All across the world, companies, organizations and non-profits are utilizing the platform to spread its message. While social media can be great for one’s non-profit, it can also harm it if it is not utilized properly. Check out the link below to learn about a few social media pitfalls non-profits should avoid.
http://www.business2community.com/non-profit-marketing/5-social-media-pitfalls-non-profits-avoid-01130253