Denny’s Scholarship Program – Marketing Resource Solutions

Denny's

Hungry for Education™ Scholarship Program

CASE STUDY

Denny's Hungry for Education™: MRS helps Denny’s combine two worthy causes in one perfectly on-message initiative.

As Diversity, Equality, Inclusion, and Community Engagement have become a greater part of Denny’s winning business strategy, two areas of interest have bubbled to the top: dealing with childhood hunger in America and expanding opportunities for current and prospective college students.

MRS took on the challenge of combining these two incredibly worthy causes.

The solution? MRS helped Denny’s develop the Hungry for Education™ Scholarship Program.

Childhood hunger disproportionately affects African-American and Hispanic families in the United States. Hungry for Education encourages students to come up with workable solutions to childhood hunger; the students who offer the most compelling solutions are rewarded with college scholarships.

Visit the client's live scholarship website here.

The scholarship program raises awareness of a serious but under-reported problem, supports Historically Black Colleges and Universities, makes higher education more attainable for diverse students, and creates partnerships between Denny’s and organizations that are already doing important work in diverse communities, including the Tom Joyner Foundation, the Magic Johnson Foundation, the U.S. Hispanic Leadership Institute, and the U.S. Pan-Asian American Chamber of Commerce.