The purpose of hosting a booth exhibit or activation is to market your products and services by giving the most accurate information to the consumer. In order to do this, there must be things in place to make the exhibit appealing. A plan to have consistent traffic is key to informing consumers about your product and strengthening the appeal of your area.
Depending on the level of engagement you plan to have with your consumers, you must make sure they are comfortable. If they will be entering your booth and it is allowed, budget for carpet and padding. You do not want the message to be passed along that your exhibit included talking points AND a concrete floor! A bistro table and chairs or folding table and chairs are an option, too, in case you will have a longer engagement period with your guests.
Demonstrations are engaging and exciting. There is an unlimited amount of possibilities when it comes to creating a demonstration for your booth or activation. Depending on your goal, you can narrow the list of demonstrations down based on the space you have to work with, budget, creativity, and the amount of people you want to engage in the demonstration. You want to make a lasting impression, therefore, creating a memorable demonstration will work to increase sales and consumer conversion and retention. Raffles, quizzes, and demonstrations that show the finished results of products are all advantageous.
Promotional items will be sure to drive traffic to your area. People love free items! It is necessary to understand your audience so that you order the correct promotional item(s) and the correct amount. There are many tradeshow websites that have items for all audiences, just browsing to select the items can be fun! Just like the demonstrations, you want to choose items that will have a last impact on the consumer. Selecting an item that will be thrown away quickly after use may not be as effective. Search for items that have consistent usage in the home, work, and school.
IF you ensure steady booth traffic, you have a good chance to increase sales and brand impressions.
