The past two weeks, we have addressed the reasons why brands need to market to a certain segments. Numbers as well as consumer desires have proven the need but are companies willing to listen. What are companies currently doing to market in this arena? The following article gives you an overview of how companies are missing the mark when it comes to multicultural marketing.
https://hbr.org/2015/02/the-mistake-companies-make-when-marketing-to-different-cultures
Industry Trends
New research provides compelling evidence that diversity unlocks innovation and drives market growth. The trend/insight: Virtual hiring events help level the playing field because they
June 9, 2022
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